CANTON, Mass. -- The Lemax Company will celebrate its Silver Anniversary in 2015, reflecting on the buildings and stories in its collection, which helped shape those first 25 years in business . But like many of its make-believe communities that are build one piece at a time, so is this company’s history.
The cornerstone was set long ago by Lemax’s founder during a temporary work stint in a holiday retail stop. That interest grew into an import/export business, which expanded his passion for a better product for the collectors of these miniature story-makers. It’s no coincidence that this desire for a more magically interactive world, which would bring joy to millions, was created in the season of giving: Christmas!
What began with houses, grew to houses with sounds, to eventually houses with sounds and movement. Over the years, old-world, handcrafted manufacturing has met up with present-day, animation technology, and the partnership continues to resonate with consumers.
Lemax started out with Christmas-themed collectibles. In 2000, they introduced a new line that would not only demonstrate its staying power, but open up the portal to the next 25 successful years.
Enter Spooky Town. The supernatural and scary have found a place with this Lemax collection, dedicated to the fright-filled delight of Halloween. From the “Lil Witch and Warlocks Nightcare,” to the “Box-Of-Bones Coffin Factory,” Spooky Town sheds some fun on the "dark side" of the imagination.
Part of Lemax’s success points to the challenge the company presents to its design teams, to make more and more complicated products. They have surpassed those expectations at every turn.
In fact, Lemax touts itself as a company with young graphic artists and designers who keep up with the latest trends in LED lighting and mechanical advancements. This new technology continues to improve the story-making experience for the Lemax collector. That said, Lemax has never sacrificed the unique, hand-painted porcelain pieces that collectors have come to expect as the Lemax standard.
As they enter the next quarter century, Lemax will continue its commitment to providing collections that create a fun, festive environment for fans. One of the ways they are doing that is by using new technology to communicate directly to the consumer, especially to younger collectors. With a company like Lemax, where details are everything, for fans to be able to describe in their own words, directly to the manufacturer what they would like to see in collections, has been a game-changer for the 25-year-old company.
And nowhere has that been more evident than with Lemax’s presence on social media. The company has turned up its online presence and fans have responded. One incredibly successful example of that is their recent “You Name It, We Create It” contest, where fans were challenged to design a special edition to the 2015 Spooky Town collection. The winner was collector Cassie Hancock, who created the Banshee’s Boo-B-Traps. The contest, held in October 2013, saw lots of great design ideas, but in the end, it was Hancock’s spooky store that garnered the most social media votes and won.
“To see my Banshee’s Boo-B-Traps go from concept, to design, to final product is very exciting,” said Hancock. As part of their 25th Anniversary Celebration, Lemax hosted a design contest where customers submitted their own ideas for a collector’s edition piece to be added to the 2015 Spooky Town collection. And as part of their Silver Anniversary, Lemax will be offering the Banshee’s Boo-B-Traps in special collector’s editions with the release of the 2015 Spooky Town collection on April 1, 2015. This item will include a special “collector’s edition” verification letter and, for the first time, can be purchased directly from the Lemax website. But act soon, because this one-of-a-kind Spooky Town addition will be available for a limited time only . . . or will it!?
Stay tuned for the rest of the Lemax story, as collector’s continue to create their own magical worlds with these one-of-a-kind collectibles.
Lemax can be found on the following social media platforms: Facebook, Twitter, Pinterest, You Tube
(781) 821-4555, firstname.lastname@example.org
Lemax, Inc, 25 Pequot Way, Canton, MA 02021