I remember reading the initial concept idea description submitted by, Paul Sellers and being blown away at how creative and detailed it was. He had so many clever ideas for this piece, even including sound effects. I loved his approach for the concept - that this would be a piece with a story to tell. As the finished product is viewed, that story comes to life with the raw materials spinning around a platform. After being "transformed" into finished toys and gifts, they move onto a conveyor belt for transfer to a spiraling chute to safely land in Santa's sack. It takes talent to visualize ideas and then put those ideas into words. It was a pleasure for me to help bring those ideas to life.
The concept sketch that I worked from was created by Bret Conover (designer of the previous “You Name It, We Create It” collectible piece – “Banshee’s Boo-B-Traps”), whose artwork is truly amazing. His design of the building, proposed animations, and all the different characters added were whimsical and so creative. From this concept drawing, I started working on the color. The challenge to make the design "pop" and to bring about an overall "feel" of a collectible piece with the color is one of my favorite aspects of the Lemax design process.
Further work involved creating detailed drawings, or schematic elevations, that show every side of the piece. It's fun to add cute little items of interest to the sides and back, they are like unexpected surprises for the collector to discover as their eyes scan over the piece. I hope collectors will be charmed when discovering these added details when looking at their Lemax pieces.
My goal as a Lemax designer is to design miniature collectible buildings that have a visual flow to them; this includes the structure's shape as well as the "story" it has to tell. Many people are involved in creating Lemax buildings including sculptors, painters, the people who skillfully make all the intricate animations possible, and those who arrange the sound effects. Seeing the finished pieces come to life is very rewarding. I'm very happy to have been a part of making this piece.